Free Marketing through Social Media
As technology advances, businesses are starting to incorporate more and more of it into their daily activities. With the social media we have today, consumers have bigger influences on business. An unhappy customer can easily get on Twitter through their phones and complain about a business. Within seconds, that message will spread like fire. The reputation businesses took years to build can be ruin in moments. Today, companies are investing more into social media and social media consultants to keep customers happy. Their job is to monitor all the social media activities that go on throughout the day. They can correct the problem as soon as it happens. Social media can also be a useful tool for businesses to connect to customers. There has been a decline in marketing expenses on billboards and flyers. Most businesses use platforms like to keep customers up to date with any new promotions or special deals.
I am reluctant to “Like” pages on Facebook because there are some things I do not want my friends to know what I like. However, when I see businesses with Facebook pages, it ensures me that they trust and care about their customers. I like it when businesses respond to questions that buyers may have. It is a great way to build customer and business relationship, thus increasing customer loyalty and satisfaction.
I am a senior at the University of Nevada, Reno, with majors in marketing and management. I am expected to graduate in May of 2012. I would like to pursue my career in the field of research and development.